business

Gravitas

Some people appear and fill the room. No noise, just quiet, tangible presence. They become the centre, the definition of the collective mood, the room listens when they speak. The gravitas-person is mature, possesses a soul with depths of resources and control; is confident, authentic, exhibits wholeness of personality. At work, gravitas is a core competence, […]

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Free Wi-Fi

Familiar story: new fast-food biz wants to draw customers to its outlet, considers the most useful baits, launches a banner declaring FREE WI-FI—> an appeal to teenagers, young adults, young professionals. Seems like a good, easy marketing strategy a la Starbucks. To the new biz:  Some will come, the notorious freebie seekers. They will make

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