marketing

Free Wi-Fi

/ Enterprise

Familiar story: new fast-food biz wants to draw customers to its outlet, considers the most useful baits, launches a banner declaring FREE WI-FI—> an appeal to teenagers, young adults, young professionals. Seems like a good, easy marketing strategy a la Starbucks. To the new biz:  Some will come, the notorious freebie seekers. They will make …

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We are Brands!

/ Living

We are brands! Each of us unique but with the same quality seal, we can’t afford to be confused with others. I thought about this a while ago drawing an analogy from the world of marketing. A brand is a name, phrase, or image used to identify a product or service with at least one …

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